Portland Marathon Event Directors' College 2008

To see what we did in 2005, click here for 2005 College Notes

PORTLAND MARATHON EVENT DIRECTORS' COLLEGE 2008

It's all in Portland... and you're invited!

Don't miss the 19th Annual Event Directors College in Portland, Oregon, Oct. 3rd through the 4th. It is held in conjunction with the Portland Marathon. It will be a fun, interactive and educational experience. It is primarily a "tactical" hands on workshop where the details on "how to" put on an event are reviewed and discussed.

Here is a sampling of what we did in 2007:

Top quality guest presenters, with expertise in sponsorship, event management, event directing, administration, marketing, public relations, to name just a few.
Some of the best assemblage of industry representatives in the world including: Jeff Galloway, Joe Henderson, Wally Kastner, Julian Smith, Phil Lockwood, Bart Yasso and many others.
A make-up of Event Directors from small to large events, willing to openly share and learn.
College handout - 700+ page Event Director's IdeaBook on CD Rom, in addition to other presentation materials.
Networking, social events and participation in many of the scheduled Portland Marathon events as a spectator, VIP, volunteer or participant.
All kinds of other 'special goodies'

Our workshop for 2008 will be another "must attend" event. The program, topics, and networking opportunities will be outstanding. No secrets will be withheld, and no stone will be left unturned!

This year we will again have a three day conference. We will start on Thursday, and devote part of that day to medical, sponsorship, and revenue producing sources for running and walking events.

Friday's format will be our traditional and popular sessions in the a.m. covering the topics of event management/organization. The afternoon will feature our technology session, which will cover a variety of current key issues, including vital information for events on intellectual property rights, i.e. domain names, trademarks and copyrights-subjects too often overlooked by event directors as well as the latest in website technology, registration and using technology for developing and growing an event.

On Saturday we'll look at those critical subjects of current interest in our industry, including the new developments and trends our experts believe are now in vogue. Congressman Earl Blumenauer, our US Congressman who has run the Portland Marathon 25 times will speak on political networking.

Presented in panel format, our faculty of experienced event directors and experts makes our conference one of the best information and idea exchanges in the industry. This is not a "big picture" conference. This is a get together where the critical details and finer points of the art of event directing are covered. Review the list of subjects we'll be covering as well as the conference schedule on the following pages and we're sure you'll conclude it's a conference you can't afford to miss! This year, to ensure the most successful and instructional event, we are again limiting enrollment to 100 attendees-so we encourage you to sign up early!

This is what we covered in 2007:

Economic Impact of Your Event

Its importance and use
How to conduct a survey and value factors
Who should do the survey
Impact on sponsors and your city
What is realistic

Sub-Contracting

What should be sub-contracted? e.g. merchandise, photography, internet services, finish line results
How to sub-contract
Fulfillment
Ties to the Internet
Never miss a selling opportunity

Charities, Online Fundraising and Involvement by More Charities

The tie to the Internet
The tie to your event
As part of the Event's impact
As a source of volunteers
New trends
Tracking charities

Protecting Your Intellectual Property

Who is ripping you off and taking your information?
Protecting your website
Trademarks, servicemarks, copyrights and domain names
Who is stealing your intellectual property rights and how to get them back

Volunteers

Recruiting
Organizing
Use of the internet
"Paying" volunteers-evaluating
Retaining
Rewarding
Halls of Fame

Registration and Administration and who is left to serve you

The latest in online registration
Getting chips to participants and their return
What will replace the chip?
Selecting an online provider
Online event tracking and messaging
Effective use of post-event results

Expos and other Event Spin-offs

The basics - how to build it and make it grow
How to improve
Effective layouts
The economics

Entertainment On and Off the Course

How to organize and manage
On-course, pre and post events
Costs and benefits
Day-of-event tips

Security and Contingency Planning

What are your event's risks
Working with police and government authorities
Preparing for emergencies
Insurance

Kids' Events-All Types

What is new
Issues and how to handle the parents
What do the kids want?

Media, PR, Promotions and Event Publications

A topic for a breakout session on Saturday a.m. with general comments on the subject in our p.m. session
Examples
How to work with your local media and newspapers
Press releases
Special Promotions
Press kits

Merchandise, Expos and other Sales Opportunities

A topic for a possible breakout session on Saturday a.m. with general comments on the subject in our p.m. session (see notes above)

Medical Issues

An overview of an event's medical services and procedures
HIPPA issues
Aid & medical stations
Communications
Slow participant issues

Elite Athletes, Prize Money & Celebrities

A topic for a breakout session on Saturday a.m. with general comments on the subject in our p.m. session

"Most Friendly Walkers Marathon" - Runner's World

To contact us click here

Sponsorship
Opportunities

Charities and the
Portland Marathon

Going The Distance

The definitive chronicle of the Portland Marthon

Take our Interactive Course Challenge!

Portland Marathon Event Directors' College 2008