Portland Marathon Event Directors' College October 4-6, 2012

Don't miss the 23nd Annual Portland Marathon Event Directors' College to be held Oct. 4-6, 2012, in conjunction with the Portland Marathon on Oct. 7, 2012! It's sure to be an event to remember!

An interactive and educational experience, our Event Directors' College is primarily a "tactical" hands-on workshop where the details of how to put on an event are reviewed and discussed.

Ten reasons why you can't miss this invaluable 3-day workshop:

It's the only event directors' college that focuses 100% on events from the hands-on/tactical perspective.
Top quality guest panelists, with expertise in sponsorship, event management, event directing, administration, marketing, public relations, to name just a few.
The best assemblage of industry representatives in the world with years of event directing experience and expertise.
A make-up of Event Directors from small to large events, willing to openly share and learn.
College handout - 700+ page Event Director's IdeaBook on CD Rom, in addition to other presentation materials.
A conference coupled with a marathon event where you can see inside.
A place to learn the nuts and bolts of event management and the secrets that only experience can teach.
A presentation format where participants can ask questions and join in the dialogue.
Networking, social events and participation in many of the scheduled Portland Marathon events as a spectator, VIP, volunteer or participant.
All kinds of other 'special goodies'

It's all in Portland... and you're invited!

The 3-day workshop includes:

Top quality guest presenters, with expertise in sponsorship, event management, event directing, administration, marketing, public relations.

2011's roster included:

Tim Arem	Tim "T-Bone" Arem, M.Ed., America's Health & Fitness Ambassador
Richard Benyo	Editor, Marathon & Beyond; Napa Valley Marathon COB
Cliff Bosley	Race Director, Dick's Sporting Goods Bolder Boulder 10K
Earl Blumenauer	Marathon Runner and U.S. Congressman
Brian Crawford	Director, New York Road Runners Club
Merryn Roberts-Huntley	Owner, Fixx Marketing and Business Development Consulting
Jeff Galloway	Author; Contributing Editor, Runner's World
Nancy Hobbs	Founder and executive director of American Trail Running Association (ATRA); Co-author, The Ultimate Guide to Trail Running
Martin Hsia	Intellectual Property Attorney-Cades, Schutte, Fleming & Wright
Dennis & Judy Ikenberry	Race Central, finish line and race results company
Wally Kastner	Event Director, Big Sur International Marathon
Scott Keenan	Event Director, Grandma's Marathon
Ryan Lamppa	Media Director, Running USA
Drew Mahalic	Executive Director, Oregon Sports Authority
Patrice Matamoros	Race Director, Dick's Sporting Goods Pittsburgh Marathon
Guy Morse	Director of External Affairs, Boston Marathon
Rick Nealis	Event Director, Marine Corps Marathon
Lorene Oates	Event Director, St. Luke's Women's Fitness Celebration
Bill Rodgers	Event Consultant, Four-time winner of Boston and NYC marathons
Martin Rudow	Editor, Northwest Runner
Jack Scaff	M.D.; F.A.C.S.M.; President, Honolulu Sports Foundation and Honolulu Marathon Clinic
Frank Shorter	Olympic Gold Medalist
Sandy Sislowitz	Expo Director, Rock 'n' Roll Marathons; Former Expo Director, NYC Marathon
Les Smith	Event Director, Portland Marathon
Julian Smith	Event Director, Cooper River Bridge Run
Allan Steinfeld	Past Event Director, New York City Marathon; CEO, New York Road Runners Club
Mamie Wheeler	Portland Marathon Medical Director & Special Projects Coordinator
Ian Yaklich	Co-Owner, Vice President and COO, Off The Wall Media
Bart Yasso	Race & Event Promotion Director, Runner's World

A make-up of Event Directors from small to large events, willing to openly share and learn.
College handout - a 700+ page Event Director's IdeaBook on CD Rom, in addition to other presentation materials.
Networking, social events and participation in many of the scheduled Portland Marathon events as a spectator, VIP, volunteer or participant.
All kinds of other 'special goodies'

Presented in panel format, our faculty of experienced event directors and experts makes our conference one of the best information and idea exchanges in the industry. The program, topics, and networking opportunities are invaluable. This is not a "big picture" conference. This is a get together where the critical details and finer points of the art of event directing are covered. No secrets are withheld, and no stone is left unturned!

Below are some examples of topics covered in the past:

Economic Impact of Your Event

Its importance and use
How to conduct a survey and value factors
Who should do the survey
Impact on sponsors and your city
What is realistic

Sub-Contracting

What should be sub-contracted? e.g. merchandise, photography, internet services, finish line results
How to sub-contract
Fulfillment
Ties to the Internet
Never miss a selling opportunity

Charities, Online Fundraising and Involvement by More Charities

The tie to the Internet
The tie to your event
As part of the Event's impact
As a source of volunteers
New trends
Tracking charities

Protecting Your Intellectual Property

Who is ripping you off and taking your information?
Protecting your website
Trademarks, servicemarks, copyrights and domain names
Who is stealing your intellectual property rights and how to get them back

Volunteers

Recruiting
Organizing
Use of the internet
"Paying" volunteers-evaluating
Retaining
Rewarding
Halls of Fame

Registration and Administration and who is left to serve you

The latest in online registration
Getting chips to participants and their return
What will replace the chip?
Selecting an online provider
Online event tracking and messaging
Effective use of post-event results

Expos and other Event Spin-offs

The basics - how to build it and make it grow
How to improve
Effective layouts
The economics

Entertainment On and Off the Course

How to organize and manage
On-course, pre and post events
Costs and benefits
Day-of-event tips

Security and Contingency Planning

What are your event's risks
Working with police and government authorities
Preparing for emergencies
Insurance

Kids' Events-All Types

What is new
Issues and how to handle the parents
What do the kids want?

Media, PR, Promotions and Event Publications

A topic for a breakout session on Saturday a.m. with general comments on the subject in our p.m. session
Examples
How to work with your local media and newspapers
Press releases
Special Promotions
Press kits